sean williams marketing group inc.

To support Bell Aliant’s desire to increase sales with the student market in Atlantic Canada, our company developed a unique and customized online brand called ‘B-there’. This student-focused brand was launched in the fall of 2008. The primary piece – a microsite (B-there.ca) – was the principal conduit for contesting, product information, and select engagement tools. To drive traffic to this contest focused site, a diverse mix of online and social media advertising efforts was utilized. Bi-weekly email marketing campaigns to contest registrants were also deployed to generate a level of engagement and drive traffic back to the microsite. We were also responsible for establishing prizing partners and awarding winners. In the end, the program had over 30 winners, generated a 1,600+ student database, and saw positive site traffic related to product interest.